Branding
Branding controls how your firm shows up to clients — on the portal sign-in screen, in invoice PDFs, on engagement letters, and in emails Assure Pro sends on your behalf.
There are three settings: your logo, your brand color, and your client portal address.
Open Settings → Branding. Controls sit on the left and a live preview on the right shows how the portal sign-in screen will look as you change things.
Find your portal address
Your client portal lives at a firm-specific web address, for example:
https://chenadvisory.assureone.aiThe slug (chenadvisory) is set when your firm was created. The Branding page shows the full address with a Copy button so you can paste it into emails, signatures, or business cards.
The slug can’t be changed from this screen in this version. If your firm renames, contact support.
Upload your logo
Click Upload logo. A file picker opens. Pick the image you want.
[Screenshot: Logo upload control with current logo and Remove button]
Your logo will appear:
- On the portal sign-in screen (large, centered)
- In invoice PDFs (top-right of the header)
- On engagement letter PDFs (top of the document)
- In the header of emails Assure Pro sends to your clients
File requirements:
- Largest size: 5 MB
- File types: PNG, JPG, or SVG
- Best dimensions: long edge between 800 and 2,400 pixels
- Transparent background is best — solid light backgrounds may look low-contrast on white
Once it uploads, the preview refreshes and your logo replaces the firm-initials placeholder everywhere it appears.
Remove your logo
Click Remove logo. Confirm the prompt. Your firm initials in a colored circle replace the logo on every surface.
Pick a brand color
The brand color drives the accent on the portal sign-in screen, the action buttons inside emails to clients, and the badge color on invoices clients see.
Type a six-digit hex value (for example #6c42f8) into the field, or click one of the eight suggested swatches:
| Color | Hex |
|---|---|
| Default purple | #6c42f8 |
| Deep blue | #1e40af |
| Teal | #0d9488 |
| Forest green | #059669 |
| Bold red | #dc2626 |
| Violet | #7c3aed |
| Pink | #db2777 |
| Orange | #ea580c |
The preview updates as you type.
Click Save brand color. The color goes live across all client-facing surfaces within a minute.
If you leave the field blank, Assure Pro uses the default purple.
Preview before saving
The right pane shows a mock sign-in screen with your current logo and color combination. It pulls in the firm name and contact email from your Firm profile, so if those look wrong, fix them there first and come back.
[Screenshot: Live preview of the client portal sign-in screen]
What gets branded
| Surface | Branded? |
|---|---|
| Client portal sign-in screen | Yes |
| Client portal dashboard | Yes |
| Email headers to clients | Yes |
| Invoice PDFs | Yes |
| Engagement letter PDFs | Yes |
| Your firm-side dashboard | No — always Assure Pro design |
| Your firm-side sign-in page | No — always Assure Pro design |
| Email sender address | Uses your firm email, but from the assureone.ai domain in this version |
A custom sending domain (so emails come from firm@yourfirm.com) is on the roadmap.
When clients see the changes
After you save:
- New invoice PDFs use the updated logo right away.
- New engagement letter PDFs use it the next time one is generated.
- The portal updates on the next page refresh.
- Emails sent from this point on use the new logo.
Existing PDFs aren’t regenerated. An engagement letter signed last month keeps the logo as it was at sign time.
Tips and gotchas
- Wide logos look better than tall ones. Most surfaces reserve a horizontal slot.
- White-on-white disappears. If your logo has white parts, they’ll vanish on a white background. Add an outline or use a version with a solid backdrop.
- SVGs that use system fonts may fall back to a different font in generated PDFs. Convert text to paths before uploading if exact font matters.
- Bright yellow on white is unreadable. Preview your color choice before saving — Assure Pro doesn’t warn about contrast.
Who can edit branding
| Action | Who can do it |
|---|---|
| View Branding | Anyone with View firm settings |
| Upload or remove the logo | Anyone with Edit firm settings |
| Save a brand color | Anyone with Edit firm settings |
| Change the portal slug | Not user-facing — contact support |
Next
- Firm profile — the firm name, address, and EIN that appear on branded surfaces.
- Client portal settings — control what clients see once they sign in.
- Notifications and email — choose what triggers branded emails.